Life sciences · Molecular diagnostics · Women's health · Biotech

Even the greatest science doesn't sell itself.

Hands-on commercial consultancy for companies in life sciences and molecular diagnostics, and practical training workshops for commercial teams. Let's make it catch on.

Discuss your commercial challenge Discuss your training needs

The challenge

Healthcare systems can seem immune to change.

It's not that healthcare systems don't value innovation. But any change means a risk to overcome.

Your innovation enters an established pathway with a system of labs, clinicians, payers and procurement, each with their own workflows, incentives and definition of value. Your prospective customers rarely buy innovation, they buy reduced risk.

Commercial success comes from understanding how adoption decisions are really made, and acting on it.

Two ways I help

From strategy to commercial proposition and implementation

For start-ups, scale-ups and corporates in life sciences, biotech and molecular diagnostics

Consultancy

Commercial strategy that takes hold.

  • Go-to-market and commercial strategy
  • Product and service propositions
  • Market access and adoption
  • Business development and partnerships
  • Funding, pricing, positioning and sales processes
InterimProjectAdvisory

Specialism: molecular diagnostics, with a passion for women's health and cervical cancer screening.

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For start-ups, scale-ups and corporates

Trainings and workshops

Skills that stick, and enthusiasm that is contagious.

  • Sales conversations: from contact to contract
  • Strategic Selling
  • Navigating complex healthcare sales, for founders
  • Selling at trade shows
  • Debate moderation
In-companyOne-to-one

Built around your own cases, with plenty of practice.

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Why infacts

From bench to market, from both sides.

Trained as a molecular biologist, I left the lab bench after completing my PhD and spent 25+ years in commercial leadership at Westburg, Roche Diagnostics, QIAGEN, OncoDNA, Self-screen and InFacts.

I understand your science, and I know what it takes to get it adopted.

More about me →

25+
years commercialising molecular diagnostics
15+
years in HPV and cervical cancer screening
10+
advisory assignments
2
interim assignments that turned into permanent leadership roles
Dozens
of in-company commercial trainings, workshops and individual sales coaching

Who I work with

  • Global diagnostics manufacturers
  • Molecular diagnostics developers
  • Femtech and women's health start-ups
  • Genomics and bioinformatics scale-ups
  • Diagnostics distributors
  • Academic and research centres
  • Healthcare organisations

In their words

Michelle supported our US sales team in defining the strategy, setting clear objectives and following up on actions. This brought structure to our commercial approach and led to several promising opportunities.

Paul van der Wiel, PhDCEO, genomics company

Years after Michelle's trade show training, I still use what I learned, at three companies since. It turns out I feel comfortable engaging with customers in sales conversations at trade shows, and Michelle deserves credit as my coach.

Walter van der VlietHead of Molecular Biology

How we work together

Simple and clear, from first call to results

  1. 1

    Introductory call

    We discuss your commercial challenge or training need. No obligations.

  2. 2

    Proposal

    A clear plan with scope, approach and investment.

  3. 3

    Execution

    Hands-on, practical and focused on measurable results.

Let's make your science catch on.

Tell me about your commercial challenge or training need. I will get back to you within two working days.

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